The Retro VA Talent Consultant Division is an innovative and creative business model to meet the needs of those in the arts. This means that we offer a basic ‘talent agent’ service under Level 1. Additional business administrative services are available in Levels 2 through 4. We also offer other talent marketing services for those looking for specific support like grant applications or creation of artistic proposals.
Frequently Asked Questions
How will I know when I need support?
The hardest thing about this question is that in order for an artist to accept the answer, they must be able to view themselves as a “commodity”. Artist managements are businesses and they must believe that the artists they add to their rosters are marketable. There must be enough things going on for an artist to help them craft a convincing sales pitch about them. Their talent and ability are fundamental, but they are hard to quantify to others without some public manifestation of the artist’s potential success with audiences, as well as at the box office. This might consist of a collection of impressive reviews, significant awards or competition wins, one or more distinctive recordings, a concert series or festival created by the artist, or programming that is compelling and perhaps coordinated with presentations in unusual venues. If an artist can’t make a convincing case for why they might be an advantageous addition to a management’s roster, they really can’t expect a management to be receptive to a direct approach or one made on their behalf.
If a management is interested in me, should I grant them worldwide representation?
Most managements will try to obtain worldwide representation of a client if they can. An artist just starting out in their career should be cautious about granting a manager worldwide representation, unless the manager has demonstrated success in dealing directly with presenters in significant markets other than the one in which they are based.
JC Talent & Event Management Talent Consultants act as the coordinator for the artist. We have well-established contacts in Canada, USA and throughout Europe.
How often should I be in touch with my manager?
The answer to this will depend on how far along you are in your career. A well-established artist may be in touch with their manager multiple times in a single day. A young artist who is beginning a managerial relationship should spend a great deal of time at the outset providing the manager with all the promotional material, past performance history, repertoire and programs that they might need to aid in their sales efforts. If the manager is open to it (and they should be), it is worthwhile to create a list of presenters that might reasonably be targeted in the first year or two, especially presenters for whom the artist has successfully performed in the past. That could form the basis for future strategy discussions and evaluations of progress. Calls from an artist to a manager should be for a purpose, not to in effect ask “what have you done for me lately?”. Artists should always be in touch with their managers to share any new developments or potential booking leads, based on people they have met. They should be aware that managers are often reluctant to share information about potential engagements until they are totally confirmed. The absence of regular calls from a manager should not necessarily be an indication that they aren’t working on the artist’s behalf.
Your personal JC Talent & Event Management Talent Consultant will send you a monthly update of both potential and confirmed engagements.
Is it better to be with a bigger or a smaller management?
This is a very tough question to answer in the abstract. A bigger management may have greater resources to apply towards managing your career, such as traveling for sales purposes or attending some of your performances. (A smaller management will bill these expenses, or a portion of them, back to you.) A bigger management although adequately staffed, may be challenged in giving you the level of attention you might get from a smaller agency. So much of what happens in an artist’s career is based on the relationships that they and their representatives build with others.
What is Artist Support Level 1?
Level 1 is ideal for an established artist or company. They know what they want, who they want to contact and where they want to perform.
What is Artist Support Level 2?
Level 2 is for the artist who has their own list of contacts and simply needs someone to act as a a go-between the artist and the company that hires them.
What is Artist Support Level 3?
Level 3 is for the artist who has their own list of contacts and needs someone to assist them with the administrative tasks such as translation of marketing materials, management of tour details (transportation and accommodation).
What is Artist Support Level 4?
Level 4 is for an artist looking to rebrand or branch out of their current area. Although you have a dedicated Talent Consultant, you actually have a team of researchers who are busy updating information on events, festivals, theaters and more. You also have the added service of a communications team to help with your marketing needs. Your Talent Consultant creates a business tour plan, sends out your information as required, negotiates your contracts, helps with booking your flight, travel, accommodations and most importantly, can be the person to ensure that you receive payment for the work you do.